Privacy policy

• to maintain and improve business relationship;

• • to establish your identity and background

• • to maintain and update internal record keeping;

• • for internal administrative purposes;

• • to conduct credit reference checks and establish your creditworthiness, where necessary;

• • to administer and give effect to your commercial transactions with us (such as a tender award, contract for service, tenancy agreement);

• • to process any payments related to your commercial transactions with us;

• • to process and analyse your Personal Data either individually or collectively with other individuals;

• • to share any of your Personal Data with the auditor for our internal audit and reporting purposes;

• • to share any of your Personal Data pursuant to any agreement or document which you have duly entered with us for purposes of seeking legal and/or financial advice and/or for purposes of commencing legal action;

• • to share any of your Personal Data with our business partners to jointly develop products and/or services or launch marketing campaigns

• • to share any of your Personal Data with insurance companies necessary for the purpose of applying and obtaining insurance policy (ies), if necessary

• • to share any of your Personal Data with financial institutions necessary for the purpose of applying and obtaining credit facility (ies), if necessary;

• • for audit, risk management and security purposes;

• • for detecting, investigating and preventing fraudulent, prohibited or illegal activities;

• • for enabling us to perform our obligations and enforce our rights under any agreements or documents that we are a party to;

• • to transfer or assign our rights, interests and obligations under any agreements entered with us;

• • to respond to your enquiries or complaints and resolve any issues and disputes which may arise in connection with any dealings with us;

• • for meeting any applicable legal or regulatory requirements and making disclosure under the requirements of any applicable law, regulation, direction, court order, by-law, guidance, circular or code applicable to us;

• • to enforce or defend our rights and your rights under and to comply with, our obligations under the applicable laws, legislation and regulations; or

• • other purposes required to operate, maintain and better manage our business and your relationship with us, which we notify you of at the time of obtaining your consent;

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 


Sharing you personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Disclosure of Personal Data to Third Parties

WE WILL NOT PROVIDE PERSONAL DATA TO ANY THIRD PARTIES WITHIN OR OUTSIDE SINGAPORE, EXCEPT IN THE FOLLOWING CASES:

• If you have agreed to the provision of your Personal Data;
• If it is necessary for the preservation of life, body or property, and the relevant consent(s) cannot be easily obtained;
• If the handling of Personal Data has been entrusted in whole or in part to a third party within the scope necessary to fulfill the purposes of use (we take measures to prevent leakage, loss, or falsification of Personal Data, such as by carefully selecting our contractors, entering into agreements with contractors regarding the handling of Personal Data, and directing and supervising our contractors as necessary);
• If your Personal Data is processed on the behalf of the Company by third party intermediaries providing adequate level of data protection;
• If Personal Data is provided in connection with the succession of business due to merger or other reason; and
• Where required by applicable laws or regulations.

Your rights under the Personal Data Protection Act:

As an individual, you have the following rights under the PDPA:

• 1. You have the right to be informed whether Personal Data pertaining to you shall be, are being or have been processed.

• 2. You have the right to be furnished the following information before the entry of your Personal Data into our processing system, or at the next practical opportunity:

  • (1) Description of the Personal Data to be entered into the system or our work processes;

  • (2) Purposes for which they are being or are to be processed;

  • (3) Scope and method of the Personal Data processing;

  • (4) The recipients or classes of recipients to whom they are or may be disclosed;

  • (5) Methods utilized for automated access, if the same is allowed by you, and the extent to which such access is authorized;

  • (6) The period for which the Personal Data will be stored; and

  • (7) The existence of your rights, i.e., to access, to correct, to request for a copy of, to request to update, and to withdraw (in full or in part) consent to process your Personal Data held by us, as well as the right to lodge a complaint before the Personal Data Protection Commission

  • Any Personal Data supplied or declaration made to you on these matters shall not be amended without prior notification to you.

• 3. To the extent that the applicable law allows, you have the right to request for access to, request for a copy of request to update or correct and withdraw (in full or in part) of your consent given previously in relations to your Personal Data held by us.

  • You have the right to have reasonable access to the following by notice in writing:

  • (1) Contents of your Personal Data that were processed;

  • (2) Sources from which Personal Data were obtained;

  • (3) Names and addresses of recipients of the Personal Data;

  • (4) Manner by which such Personal Data were processed;

  • (5) Reasons for the disclosure of the Personal Data to recipients;

  • (6) Information on automated processes where the Personal Data will or likely to be made as the sole basis for any decision significantly affecting or will affect you;

  • (7) Date when your Personal Data were last accessed and modified; and

  • (8) The designation, or name or identity and address of the Personal Data controller;

  • Notwithstanding the foregoing, we reserve our rights to rely on any statutory exemptions and/or exceptions to collect, use and disclose your Personal Data.

• 4. You have the right to notify the inaccuracy or error in the Personal Data and have the Company correct it accordingly, unless the request is vexatious or otherwise unreasonable.

• 5. You have the right to suspend, withdraw (in full or in part) or order the blocking, removal or destruction of your Personal Data from our filing system upon discovery and substantial proof that the Personal Data are incomplete, outdated, false, unlawfully obtained, used for unauthorized purposes or are no longer necessary for the purposes for which they were collected.

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 


Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at bakeajoy@gmail.com or by mail using the details provided below: 

BAKE A JOY, 2 Mandai Link, #04-06, Singapore 728664, Singapore